The Establishment by Owen Jones. Published just before the 2015 general election, the arguments and vision put forward by Owen Jones in this book continue to play an important part of the political discussion and debate today. Part historical overview, part deconstruction of the way Britain is managed, the cover design should reframe the book to continue to build its reach over the next ten years. It should aim to appeal to a new audience who are not only interested in understanding the spectrum of political ideas but also want to challenge the status quo. At the same time, it should feel fresh, accessible and an important read whatever your political persuasion. Originality is key.
Tasked with redesign of a famous book for a competition ran by penguin book covers.
The idea surrounding the cover design, is that its a slogan poster, a protest paddle, its a message thats worth repeating over and over, until change is created. Using white against black it stands out allowing the message to have more credibility. Using orange acts as a nice contrast.